what's your #1 sales challenge?

Some of the most common problems include:

Inconsistent Sales

The unpredictability of sales revenues is a constant issue for many businesses with monthly performance swinging from stellar to lacklustre. The causes are varied ranging from poor systems and processes to ineffective management. The result is a huge amount of stress and frustration as up and down sales income means a lack of control, an inability to grow and in some cases cash flow problems.


The world is full of indistinct businesses who find it hard to attract the right clients, charge premium fees and be oversubscribed. Whereas companies that have identified key differentiators are laser focussed on their ideal clients, have a sales process and marketing messages that resonate and can win the best customers.  Without this you are in a crowded market often competing on fees.

No Uniform Sales

Most companies rely upon the skills of the individual salespeople to get sales. But quality salespeople are expensive and hard to find. So instead enlightened businesses employ a uniform group wide sales system. One which dissects the buyer journey and effectively addresses each section. This approach creates consistency, reduces the need for skilled salespeople and is scalable.

Not Generating
Enough Leads

New prospects are the lifeblood of any business so unless you are constantly filling your funnel, growing your sales will be tough.  And poor lead generation creates pressure to close the few leads you do have.  Companies that understand the importance of lead gen employ a variety of strategies to produce quality prospects. They know the metrics for each, the costs, and the associated conversion rates.

"The PILOT method helped us focus on our target clients and how to attract them effectively​"

Malcolm Harris : Fraser-Harris Foods​

The pilot selling programme

A complete selling template

In principle sales is a very simple concept, centred on two key elements.  1. An attractive Proposition and 2. Effective sales Execution.   But as many businesess know addressing these is far from simple.

In response we built and train our clients on the 5-stage PILOT  programme. A practical but comprehensive approach to selling which directly addresses the questions of Poposition and Execution.  The objective is to increase sales using systems and processes, making your venture scalable and more valuable.



The foundation of any sales operation is complete clarity on who your target clients are, understanding their challenges and producing a unique and valuable solution.



A full pipeline of new leads is fundamental to any sales process. A framework of systems and processes, using both digital and traditional strategies, creates predictable numbers of new target clients.



A simple standard sales system provides your team with the structure and skills to convert more leads, reduces the need to find star salespeople and gives clear benchmarks for performance.



By providing remarkable delivery and ongoing service you can create loyal, long-term clients, who in turn, will support you in growing your business with referrals and additional work.



Continuing success relies upon effective but simple sales management. A focus on a few key metrics, goals, and accountability enable sustainable performance.

Who we are

Refine are a sales and business development organisation. Working with a range of owner managed small and mid-sized enterprises with turnover typically between £1m and £10m. Our approach to sales is systematic and methodical. We recognised that to be successful in sales requires a range of capabilities both strategic and tactical. Essentially businesses that have mastered selling started with their product and target market, are clear on their buyer journey, have collateral to entice and engage, use a uniform standard sales process, can deepen client relationships and have a streamlined management method that focuses on a few key metrics.

“We believe that sales are the lifeblood of business. While many companies are great at what they do, they are frustrated by how hard it is to find, win and grow clients. Our mission is to support as many businesses as possible to develop their sales capabilities and ultimately enable them to achieve their growth potential and thrive in a competitive environment’.

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What Our Clients Say

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